About Us

Who We Are

About Us

Jackson Parker Communications not only wants you to Think Big but also Stand Out from the competition.

Creating the Look… The Message … and Plan of Action

about-body-optimizedOur MO (the way we work) is to use innovation and strategy with an understanding of the big picture. We are always thinking about how to do it differently with a meaningful impact.

We become part of your team working to make you or your firm successful.

Our public relations consulting firm offers integrated marketing solutions, public relations, event planning with a branding twist and community outreach

Jackson Parker has been successful in an array of industry areas pitching creative angles for newsworthy stories and developing effective campaigns that incorporate print, outdoor signage, radio, video and internet and social media.

Our creative team
We keep it fresh and creative by having a network of graphic professionals, copy writers, photographers and social media managers to help you stand out!

Jackson Parker Communications has developed a reputation for getting the job done. Challenges inspire our creativity and strategic approach.“  Jennifer J. Parker, founder and lead consultant 

Let's Discuss Your PR Needs

 Contact Us

  • Brand Strategy and Development
  • Integrated Marketing and Communications Plans
  • Social Change Campaigns
  • Healthcare Marketing
  • Event Planning, Marketing, and Management
  • Government Projects
  • Small Business Marketing and Business Development
  • Startup Business Promotional Campaigns
  • Media Planning and Buying
  • Not-for-profit Marketing and Fund Development
  • Crisis Management and Brand Rehabilitation
We Focus on Making You Look Good.

The PitchWe are known for innovative PR and marketing campaigns that communicate a memorable and effective message that makes a connection with each targeted audience.

  • We have a network of creative professionals who work to implement your plan.
  • We focus on you.  We understand that your voice and your vision are important.
  • Not just one method; we use an integrated marketing strategy.
    To break through the media noise and get the attention of busy people requires a comprehensive, innovative and strategic communications plan that uses a mix of public relations, advertising, direct marketing, social media, video, and website solutions.
  • We are successful in creating and pitching innovative and newsworthy stories to the press.
  • We develop creative and professional promotional materials that stand out.
  • We develop quality and unique events that make a statement.
How We Make it Happen

Our Approach

Creating Your Message. Creating the Right Image. Making the Right Connection.

Although the process starts with you, the ultimate goal is to help you or your organization connect with your targeted audience(s).
How We Pay it Forward

Energized by the love of community and making a difference.

Jackson Parker Communications guiding compass is to use our talents to tell the stories and promote the missions that must be told; create to fill social gaps that are needed to complete the community tapestry or provide a bridge to greatness.

The founder and lead principal, vast community leadership experience demonstrates an ability to set a vision, direct and implement successful projects. Projects have included

  • The development of “Success Looks Like Me” Role Model Program, a premier program of the Communities of Giving Legacy Initiative that provides low-income youth of color with opportunities to interact with successful adults who reflect the multi-cultural, multi-ethnic richness of Western New York and our nation. Through this program, local and national leaders of color interact with youth through in-person and on-line mentoring opportunities, panel and group discussions, tours of workplaces and college campuses, as well as one-on-one meetings — thus inspiring our youth to believe that they, too, can achieve greatness and recognize that “Success Looks Like Me.”The Success Looks Like Me annual GM STEM trip to General Motors Detroit headquarters has become a distinctive addition to this program
  • The creation of the Buffalo Book Fair and speaker series BUFFALO CITY FORUM in collaboration with Leadership Buffalo and WNED 970 AM (an NPR Radio station).
  • The Black Capital Network Conference Economic: An Empowerment Conference was developed to highlight the importance of building wealth in the African American community through business development. The annual summit featured local and national presenters that provided information and guidance on how they built their personal and professional wealth.
+ Practice Areas
  • Brand Strategy and Development
  • Integrated Marketing and Communications Plans
  • Social Change Campaigns
  • Healthcare Marketing
  • Event Planning, Marketing, and Management
  • Government Projects
  • Small Business Marketing and Business Development
  • Startup Business Promotional Campaigns
  • Media Planning and Buying
  • Not-for-profit Marketing and Fund Development
  • Crisis Management and Brand Rehabilitation
+ Our Pitch
We Focus on Making You Look Good.

The PitchWe are known for innovative PR and marketing campaigns that communicate a memorable and effective message that makes a connection with each targeted audience.

  • We have a network of creative professionals who work to implement your plan.
  • We focus on you.  We understand that your voice and your vision are important.
  • Not just one method; we use an integrated marketing strategy.
    To break through the media noise and get the attention of busy people requires a comprehensive, innovative and strategic communications plan that uses a mix of public relations, advertising, direct marketing, social media, video, and website solutions.
  • We are successful in creating and pitching innovative and newsworthy stories to the press.
  • We develop creative and professional promotional materials that stand out.
  • We develop quality and unique events that make a statement.
How We Make it Happen

Our Approach

Creating Your Message. Creating the Right Image. Making the Right Connection.

Although the process starts with you, the ultimate goal is to help you or your organization connect with your targeted audience(s).
+ How We Pay it Forward
How We Pay it Forward

Energized by the love of community and making a difference.

Jackson Parker Communications guiding compass is to use our talents to tell the stories and promote the missions that must be told; create to fill social gaps that are needed to complete the community tapestry or provide a bridge to greatness.

The founder and lead principal, vast community leadership experience demonstrates an ability to set a vision, direct and implement successful projects. Projects have included

  • The development of “Success Looks Like Me” Role Model Program, a premier program of the Communities of Giving Legacy Initiative that provides low-income youth of color with opportunities to interact with successful adults who reflect the multi-cultural, multi-ethnic richness of Western New York and our nation. Through this program, local and national leaders of color interact with youth through in-person and on-line mentoring opportunities, panel and group discussions, tours of workplaces and college campuses, as well as one-on-one meetings — thus inspiring our youth to believe that they, too, can achieve greatness and recognize that “Success Looks Like Me.”The Success Looks Like Me annual GM STEM trip to General Motors Detroit headquarters has become a distinctive addition to this program
  • The creation of the Buffalo Book Fair and speaker series BUFFALO CITY FORUM in collaboration with Leadership Buffalo and WNED 970 AM (an NPR Radio station).
  • The Black Capital Network Conference Economic: An Empowerment Conference was developed to highlight the importance of building wealth in the African American community through business development. The annual summit featured local and national presenters that provided information and guidance on how they built their personal and professional wealth.

Integrated Marketing and Communication Plans

Creating the message, the look and plan to help you reach your goal.

Public Relations

Publicity is the art of creating interest. It builds your identity, creates name recognition, and compels people to act.

Branding Strategy

We are Brand Strategists. Branding is much more than a logo, website or social media presence.

Events

We are pretty good at naming and implementing events and programs that are memorable and newsworthy.

Community and Minority Outreach

It requires an integrated plan, making the right connections and developing messaging that touch heart and minds.

Graphic Design

Creating the right look is important to the branding process. Great graphic design makes you and your company stand out. It sends a message of innovation, style and quality.

Press Releases and Media Management

We know that all press releases are not created equally. The Jackson Parker method includes research to get the right angle and the development of headers that get attention.

Digital and Social Media Development and Maintenance

Where the art of the written word combines with the right image. We got this covered. Ask about our tweet teams.

Website Design and Content Development

A website is your company’s first introduction to the public. The story and the look must come together to make your brand stand out.

Video Development

Video is a major part of an innovative marketing plan. Video marketing encourages your target audience to support your brand.

Personal Branding Consultation and Workshops

You are your company’s brand agent. It’s a look, a message – an attitude. Jackson Parker can help build your personal brand.