Publicity is the art of creating interest. It builds your identity, creates name recognition, and compels people to act. Public Relation consultants serve as brand strategists who develop strategic communication plans and promotional campaigns that connect you with the audiences you need to reach. Just as important, we are protectors of your brand and when needed – we guide you through the occasional crisis.

Branding is much more than a logo, website or social media presence. It requires a plan to bring attention to these branding items and to your business. So, build it and they will come does not work. Your potential clients and customers need to know who you are and why you are the best to hire or your product is the best to purchase. It takes strategy, creativity and quality work to establish your brand. Events! We’re pretty good at naming and implementing events that are brand builders!

Creating the Message, the Look and Plan to help you reach your goal. Your integrated marketing plan provides the strategies and tactics that will help develop, build and implement your brand. Our job is to help you break through all the media noise and stand out from your competition. So we incorporate a mix of public relations, advertising media, direct marketing, video, digital and social media solutions to communicate your message.

If a client wants the community to be aware of the economic opportunities that a project provides or how their community will be enriched, then the connection must be planned and make an impact. It requires making the right connection and developing messaging that touch heart and minds. Our experiences range from bringing community advocacy campaigns to the forefront to raising awareness about opportunities for women and minority businesses.