Messaging, Public Relations, Media Management and Fundraising
The film team hired Jackson Parker Communications to assist them with messaging, public relation, and media management. The goal was to promote the new film project so that they could raise funds to complete the film. After reviewing all of the existing marketing materials and speaking with the film team, it became apparent that the film was a national project – a national strategy was needed.
Jackson Parker developed an integrated marketing plan that included new messaging to describe the film, development of branding materials such as a new website, an informational newsletter, and fundraising page. In addition, we planned and managed the introduction press event and an interactive fundraiser that was designed with the goal to create awareness and project development funds. Preparation included development of the interactive program, press release, outreach to local and national media and event management.
The film team has received print, radio and television coverage. They are now positioned to increase their fundraising. www.blacknessproject
Duration: Current project
Click on the links below to read about The Blackness Project in the news.
Public Relations Strategy, Press Releases and Media Management, Website Design and Content Development
The Blackness Project
Strategic Community and MWBE and Minority Outreach, Brand Strategy and Development