Integrated Marketing & Targeted Messaging
Jackson Parker Communications LLC was proud to have been selected to develop an integrated communications strategy to bring awareness about the new program and increase enrollment.
In 2016 the program saw a significant increase in students selecting Burgard as their number one school of choice.
Recognizing that the students were an important part of branding this initiative, our plan included the development of a logo and a campaign that would not only promote the new program but also initiate pride to the current enrollment. We hoped that they would become brand advocates for their changing high school.
We are Burgard. We are Innovators. We are the Future. Watch Us!
Promotional items included bill boards, lawn signs, an informational flyer, brochure, bookmarks, stickers and a mini website that featured images of diverse Burgard students.
Interview of program enrollees and graduates, in addition to press releases, were developed to tell the motivating story.
Duration: 1 year Marketing and Awareness Campaign Project
Integrated Marketing and Communications Plans, Graphic Design
Research Foundation of State University of New York
Brand Strategy and Development